Privacy Policy
Last Updated: September 3, 2026
Happie Doggie, LLC d/b/a Hike Doggie (“we,” “our,” or “us”) values and respects your privacy. This Policy explains how we collect, use, and share information when you interact with us or use our services online or in person, including when you visit or use one of our franchised locations (collectively, the “Services”).
Our franchisees are independently owned and operated. However, when they collect information in connection with the Services, they share that information with us, and it is governed by this Policy. Some franchisees may also provide their own privacy notices, which supplement, but do not replace, this Policy.
By interacting with a franchised location or providing information to a franchisee, you agree that your information may be collected, shared, and processed according to this Policy, along with any supplemental notices.
The Hike Doggie family of brands includes our parent company, Loyalty, LLC, and all affiliated Loyalty Brands, including ATAX LLC, Coopers Scoopers LLC, Loyalty Business Services LLC d/b/a Ledgers, Purely Pet, LLC d/b/a Salty Dawg, Whole PM Holdings, LLC, and Zoomin Groomin USA LLC and other affiliated entities, which may operate under additional trade names (the “Loyalty Brands”). The entity responsible for your information depends on the services you use and the entity with which you interact.
Information We Collect:
In the past 12 months, we have collected the following categories of personal information and have shared the personal information with the following categories of third parties for the stated purposes:
Category and Examples of Information We Collect | Categories of Third Parties and Business Purpose for Disclosure |
Identifiers: Your name, alias, postal address, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Personal Information: Name, signature, Social Security number, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information | Our Franchisees to deliver our products or services and for marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Legally protected classifications: Military or Veteran Status
| Our Franchisees, to verify eligibility for available franchise-fee discounts and process franchise applications
Loyalty Brands and franchisees of Loyalty Brands to verify eligibility for franchise-fee discounts and process franchise applications
Service providers who help us run our business or improve our services, such as background check providers, IT services, marketing agencies, website hosts, analytic tools
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Commercial information: Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Internet or Network Information: Browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement, your computer and mobile-device information | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Geolocation data: Data about the location of your device | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Audio, electronic, visual, or similar information or recordings.
| Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Professional or employment-related information: Current or past job history | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Inferences drawn from other personal information: Preferences, interests, and other characteristics related to consumer trends | Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Sensitive personal information: Social security, driver’s license, state identification card, or passport number; precise geolocation; the contents of mail, email, and text messages unless the business is the intended recipient of the communication | Our Franchisees to deliver our products or services
Loyalty Brands and franchisees of Loyalty Brands to verify identity and process applications
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
Pet Information: Pet names; species; breeds; gender; pet dates of birth and sex; weight, veterinary name, vaccines, health issues, pet photos that you upload, send to, or share with us; microchip information
| Our Franchisees to deliver our products or services and marketing purposes
Loyalty Brands and franchisees of Loyalty Brands to provide relevant offers and services
Legal authorities and consultants to help prevent fraud, maintain security, comply with applicable laws, and enforce our agreements
Other third parties approved by you |
We may also share personal information with third parties when you request or consent, such as referral or vendor partner.
Information We Sell or Share:
We do not sell personal information for monetary consideration. Additionally, we do not sell or share your mobile phone number or SMS/text messaging opt-in information with third-party marketing partners or other Loyalty Brands for their own independent marketing or promotional purposes. We may disclose your mobile number to our service providers and mobile carriers solely to deliver text messages on our behalf; such parties are not permitted to use that information for any other purposes.
We may “sell” or “share” certain categories of personal information, as those terms are defined under applicable privacy laws, in connection with targeted advertising, cross-context behavioral advertising, and joint marketing. The categories of personal information sold or shared for these purposes may include identifiers, internet or network information, commercial information, and inferences. The categories of third parties to whom this information may be sold or shared include our franchisees, Loyalty Brands and their independent franchisees, and advertising and analytics providers.
We do not sell or share sensitive personal information for targeted advertising or joint marketing, and we do not use or disclose sensitive personal information for purposes other than those identified under “Use or Disclosure of Sensitive Personal Information” below.
Consumers may opt out of sale or sharing as described below.
How We Collect Information:
We collect information from the following sources:
- Directly from you – in person, by telephone, text, or email, through our websites when you visit our website, submit an inquiry, schedule services, request information about our services or owning a franchise, sign up for updates, or contact customer service. When you provide your mobile number in connection with our Services, we may use it to send you service-related text messages. You may opt out at any time by replying STOP to any text message we send.
- Franchisees – When you sign up for services.
- Loyalty Brands – When you express an interest in our services or owning a franchise.
- Third Parties- From marketing and advertising providers, advertising networks, data analytics providers, social media networks, franchise and business brokers, other third parties with your consent, and from third parties to verify the information you provide.
- Cookies, digital devices, and automated means – We use cookies, tags, web beacons, and other third-party tools and technologies to collect information about your preferences, behavior, and activities. We collect information through your computer, mobile device, or other technology, such as when you visit our websites or click on advertisements or links in emails you receive from us, and automated monitoring of our websites and other technical systems, such as our computer networks and connections, email, and instant messaging systems.
SMS and Text Messaging:
If you provide your mobile phone number and consent to receive text messages, we and any affiliates, franchisees, or other parties identified in the applicable consent may send you recurring marketing and promotional text messages (SMS/MMS), including via automated technology. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase.
We do not sell or share your mobile phone number or SMS/text messaging opt-in information with third parties for their own independent marketing purposes. We may share your mobile phone number and consent information with affiliates or franchisees covered by the consent you provided, and with service providers and mobile carriers that assist in delivering text messages on behalf of the authorized sender(s). Such service providers may use that information only for purposes of providing those services.
You may opt out of marketing text messages at any time by replying STOP to any text message. You may reply HELP for help. We will honor opt-out requests as required by applicable law.
Why We Collect Your Information:
We use personal information to:
- Respond to your requests, inquiries, comments, and concerns.
- Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us.
- Perform our services or take steps at your request, including providing information, customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, processing franchise applications, providing financing, notifying you about changes, updates, offers, and announcements, or providing a similar service on behalf of the business or service provider.
- Providing advertising and marketing services, including targeted advertising.
- Undertaking activities to verify or maintain our services’ quality, safety, and security, and to improve, upgrade, or enhance the services.
- Operational reasons, such as improving efficiency, training, quality control, and fraud prevention.
- To comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.
Use or Disclosure of Sensitive Personal Information:
We only use or disclose sensitive personal information for the limited purposes listed below:
- To perform the services or provide goods you reasonably expect.
- To prevent, detect, or investigate security incidents that threaten stored or transmitted information.
- To resist malicious, deceptive, fraudulent, or illegal actions and prosecute those responsible.
- To ensure the physical safety of individuals.
- For short-term, transient use (e.g., non-personalized advertising shown during your current interaction) without sharing it externally.
- To verify or maintain the quality or safety of a product, service, or device we control.
- To collect or process sensitive personal information where the purpose is not to infer characteristics about you.
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your personal information and retain it only as long as needed for business, legal, and security purposes.
While we work to protect your information, no method of transmitting or storing data online is entirely secure. We cannot guarantee the security, integrity, or privacy of information exchanged over the Internet.
Your Privacy Rights:
Applicable state privacy laws may give you certain rights regarding your personal information. These rights include:
Right to Know-You can request information about:
- The categories of personal information we collected about you.
- The sources for the personal information we collected about you.
- The business or commercial purpose for collecting or selling personal information.
- The categories of third parties with whom we share personal information.
- The specific pieces of personal information we have collected about you.
Right to Delete-You may request that we delete personal information we have collected from you. Where required by law, we will:
- Delete your personal information from our records;
- Instruct any service providers or contractors to delete your personal information from their records; and
- Tell third parties with whom we have sold or shared your personal information to delete it unless doing so is impossible or requires disproportionate effort.
We may keep your personal information if it is reasonably necessary to:
- Complete a transaction, provide a good or service you requested, or fulfill a contract with you;
- Meet warranty obligations, recalls, or other legal requirements;
- Detect and repair errors, security, or integrity issues;
- Exercise a right provided for by law;
- Use internally in ways that are consistent with your relationship with us; or
- Comply with legal obligations.
Right to Correct-You may have the right to request the correction of inaccurate personal information. We will use commercially reasonable efforts to correct it.
Right to Data Portability–You have the right to request a copy of your personal information in a portable machine-readable format.
Right to opt out of the sale or sharing of your personal information for targeted advertising or advertising based on your activity across different websites or apps. You also have the right to opt out of any automated profiling used to make decisions that could have legal or similarly significant effects on you.
Right to limit the use or disclosure of your sensitive personal information for reasons other than those in this Privacy Policy under the heading “Use or Disclosure of Sensitive Personal Information.”
Right not to receive discriminatory treatment for exercising any of these rights. This means we will not:
- Deny you goods or services;
- Charge you different prices or rates, including discounts or imposing penalties;
- Provide you with a different level or quality of goods or services; or
- Suggest you will receive different prices or level or quality of goods or services.
We may, however, charge different prices, services, or benefits if reasonably related to the value of your personal information to our business. We may also offer loyalty, rewards, premium features, or discounts as compensation for collecting, selling, or retaining personal information.
How to Exercise Your Privacy Rights:
You can request to access, correct, or delete your personal information by emailing info@hikedoggie.com. Please include your name, address, phone number, email, and the specific right you want to exercise. We generally do not charge a fee to process requests. However, if a request is manifestly unfounded, excessive, or repetitive, we may charge a reasonable fee or decline to act on the request, as permitted by law. Right to Know requests may be made up to twice in any 12-month period. If fees apply, we will notify you in advance.
Verification
To protect your information, we must verify your identity before processing a request. This may require proof of identity or address and answering questions about yourself. Authorized agents may submit a request on your behalf and must provide their contact information, a signed certification, and details about the consumer they represent. Parents or guardians may submit requests on behalf of their children. If we cannot verify your identity or authority, we may decline your request. Any information collected for verification will only be used for that purpose.
Response Timing and Appeals
We will respond within 45 days of receiving your request. If more time is needed due to the complexity of your request, we may extend our response time by an additional 45 days and will notify you within the initial period. If we deny your request, we will notify you within 45 days and provide information on how to appeal, if available.
Opt out of Sale or Sharing of Personal Information:
We process personal data for the purposes of targeted advertising. You have the right to opt out of that sale or processing. We may ‘sell’ or ‘share’ personal information, as those terms are defined under applicable privacy laws, to support cross-context behavioral advertising or analytics.
To opt out of the sale or sharing of your personal information, including for targeted or cross-context behavioral advertising, send an email requesting to opt out to info@hikedoggie.com and provide us with your name, address, phone number, and email.
California’s Shine the Light Law
California residents may request, once per year, information about personal information we shared with other businesses for their marketing purposes. If applicable, this will include the types of information shared and the names and addresses of those businesses from the prior calendar year.
To make a request, contact us at info@hikedoggie.com or by mail at:
Happie Doggie, LLC d/b/a Hike Doggie
780 Lynnhaven Pkwy, Suite 240
Virginia Beach, VA 23452
Please include your full name, email, and mailing address.
Linking to Other Internet Sites:
Our website or emails may include links to other sites we don’t operate. These third-party sites may have different privacy practices than ours. To protect your privacy, we recommend reviewing the privacy policies of any site, app, or platform you visit through these links. We don’t control—and aren’t responsible for—the privacy practices of these third parties.
Children’s Privacy:
Our Services are not intended for anyone under 18. We do not knowingly collect, sell, or share personal information from anyone under 18. If you’re a parent or guardian and believe your child has shared personal information with us, please contact us. If we discover that we’ve collected information from children without their parents’ consent, we take steps to delete it from our systems.
Visitors from Outside of the United States
Our Services are provided in the United States. If you submit Personal Information from a location outside of the U.S., your Personal Information will be maintained on web servers and systems located within the U.S. The data protection laws in the United States may differ from those in the country where you are located, and your information may be subject to access requests from governments, courts, or law enforcement agencies in the United States, as governed by U.S. laws. By providing information from outside the U.S., you consent to its transfer and processing in the United States.
Mergers & Acquisitions:
If our business undergoes a transition—such as a merger, acquisition, sale, or liquidation—your information may be part of the assets that are transferred or shared during the process. Even if this happens, the new company will still be required to follow this Privacy Policy. If the way your information is used changes significantly, we will notify you.
Changes to the Privacy Policy:
We reserve the right to update this Privacy Policy from time to time. When we do, the new version will be posted here with the date it was updated. We encourage you to check this page occasionally. By continuing to use our Services after these updates, you agree to the changes.
Contact Us:
For any questions or concerns regarding our Privacy Policy and information practices, please contact us at info@hikedoggie.com.
